Lrnce

Casablanca, Morocco

Oumaäti, founded by sisters Oumama and Naila, combines Moroccan leather artisanship with contemporary design. Drawing from their father’s expertise, they aim to preserve this heritage while innovating for the future. Oumaäti celebrates Moroccan craftsmanship, blending tradition with modernity to honor and elevate Moroccan cultural roots.

Gaborone, Botswana

Glotto is a dynamic brand founded by Mboko Basiami in Gaborone, Botswana creating ready-to-wear garments that blend minimalist silhouettes with bold textures and tones, showcased through visually striking campaigns. The brand sees its designs as wearable art, rooted in Pan-Africanism, and Afrofuturism, and reflects global pop culture trends, celebrating identity, and heritage.

Nairobi, Kenya

Lila Bare is a socially responsible fashion brand that emphasizes community and environmental respect. By focusing on craftsmanship, it collaborates directly with Kenyan artisans to create unique, sustainable garments that reflect cultural authenticity and environmental consciousness. The brand promotes transparency, ethical sourcing, and mindful production.

Kwazulu-Natal, South Africa

Sanele Qwabe, a 28-year-old toy designer from Richards Bay based in Durban, uses his background in Information Design to create meaningful, story-driven toys through his brand, Kind Kid. Each toy piece embodies memory, emotion, and imagination, bridging past and present and inviting both children and adults to experience nostalgia and wonder.

Cape Town, South Africa

Lukhanyo Mdingi is a South African designer known for blending craftsmanship and minimalism to create thoughtful, elegant fashion. One of the BOF 500 most powerful designers on earth, his work draws inspiration from his heritage, focusing on ethical practices and collaborative projects that highlight the artistry behind each piece.

Marrakech, Morocco

Benimane Ceramics is a Marrakesh-based brand specializing in handmade, sculptural ceramics that celebrate Moroccan craftsmanship. Each piece is crafted by local artisans using traditional techniques, emphasizing simplicity, functionality, and timeless design.

Nairobi, Kenya

Namnyak Odupoy, a Kenyan designer and founder of Studio Namnyak, merges her technical expertise with sustainable practices. Inspired by her tailor grandmother, she integrates digital design to minimize waste in creating contemporary collections reflecting Africa's communal spirit. Namnyak empowers local designers, promoting conscious African fashion.

Kwazulu-Natal, South Africa

Noush Dolls, founded by Manoushka Kraal, revives the traditional African Clonette doll, known as a guardian figure, by reimagining it in hand-carved jacaranda wood. Inspired by her background in storytelling, Manoushka’s dolls blend heritage with modernity, creating unique, artful figures that honor African symbolism and embrace creativity.

Cairo, Egypt

Reform Studio, based in Cairo, creates sustainable, design-driven products using upcycled materials, especially through their signature fabric "Plastex," made from recycled plastic bags. The brand combines modern aesthetics with environmental consciousness, producing furniture, fashion, and lifestyle pieces that address waste while promoting Egyptian craftsmanship.

Cape Town, South Africa

Existing out of necessity to create, share and inspire, and threaded in a grammar of textile, form and fixtures; Nuun is a delicate conversation through garments and conceptual design between temporalities, cultures, generations and contemplations of feeling. It’s a fluid experience, a celebration of all that we are - undefined and unrestricted. Nuun was founded by mother and son Zainab and later joined by Shaheed.

Casablanca, Morocco

Maaÿaz is a female-owned Moroccan home jewellery brand inspired by traditional Moroccan craftsmanship and contemporary design. The brand pays homage to the exquisite art of “Sfifa” — the traditional weaving of gold threads that grace the finest Moroccan caftans. Maaÿaz transforms this noble material into contemporary, dazzling, and durable jewelry that captures the essence of Moroccan heritage. 

Nairobi, Kenya

Adele Dejak is a luxury brand known for bold, handcrafted jewelry and accessories inspired by African heritage. Based in Kenya, the brand celebrates African artistry, combining traditional craftsmanship with modern design. Adele Dejak’s pieces honor African culture, featuring sustainably sourced materials and unique, statement-making aesthetics that empower wearers with an authentic connection to Africa’s rich design legacy.

Tshwane, South Africa

The BAM Collective, founded by Jacques Bam in 2019, brings a bold and spirited approach to South African luxury. Known for its eco-conscious, made-to-order pieces, the brand combines vibrant colors, graphic prints, and striking silhouettes to celebrate individuality. With accolades from SA Style Awards and Africa Fashion Up, BAM Collective has showcased globally, sharing its unique blend of inclusive, sustainable fashion from its Centurion studio.

Morocco x South Africa

We Are Roxas, co-founded by Ruthi Orlin and Anas, is a Marrakech-based ceramics brand known for its distinctive, handmade pottery and accessories. After a corporate career in fashion design, Orlin sought a creative shift, relocating to Marrakech, where she rediscovered the joy of hands-on creation. Together, Ruthi and Anas have built Roxas into a celebrated brand, merging traditional Moroccan craftsmanship with modern design.

Johannesburg, South Africa

Founded by Keneilwe Mothoa and Lubabalo Mxalisa in 2018, NEIMIL is a South African design and lifestyle brand that captures African stories through its creative approach to interior design, fashion, and art. Their work merges artful design and photography, offering handcrafted pieces tailored to elevate modern interiors and wardrobes with an authentic African perspective.

Cape Town, South Africa

Solsken Studios, based in Cape Town, blends traditional craftsmanship with innovative design, focusing on sustainable materials for timeless, versatile products. Their approach uses a combination of recycled materials like T- Shirt yarn and cotton in their clothing and accessories. This allows them to create sustainable and comfortable pieces that reduce their environmental impact.

Johannesburg, South Africa

Berry Homeware, founded by Johannesburg siblings Neo and Katleho, crafts products that engage the senses with rich textures, high-quality materials, and emotive design. Each piece is locally made, balancing aesthetic originality with practicality, aiming to enhance everyday life’s moments, both simple and grand. Berry Homeware embodies a modern blend of authenticity, aspiration, and accessibility, rooted in the vibrant South African lifestyle.

Johannesburg, South Africa

Gadat House is a luxury fashion house rooted in storytelling. Founded by visual artist and curator Nompumelelo Nhlapho in Johannesburg, South Africa, the brand is built on a foundation of community and creativity. ‘Gadat House is shaping a new era of fashion—one that prioritizes ethical craftsmanship and intentional design,’ says Mpumi.

Johannesburg, South Africa

Monastery, founded by Ashleigh McCulloch, crafts unique, artful jewelry exploring themes of post-colonialism and symbolism. Each limited-edition piece is handmade to evoke a sense of solitude amidst mass production, allowing wearers to express themselves through thoughtfully designed, sculptural jewelry that merges personal statement with artistic integrity.

Cape Town, South Africa

Umu Ora, founded by Lucy McCarthy in South Africa, crafts cruelty-free skincare powered by African botanicals. Sourced directly from local farms and cooperatives across the continent, Umu Ora defies the norm of exporting raw African ingredients for overseas processing. By sourcing, transforming, and creating in Africa, they uphold sustainable practices and advocate for fair value to farmers, aiming to reshape the industry’s standards through transparency and local impact.

Marrakech, Morocco

Travel, founded by Ivorian art director Patrice Kouadio, embodies the spirit of Morocco through meticulously crafted garments. After relocating to Marrakech, Kouadio fell in love with the city and its vibrant culture. Each piece serves as a postcard memory, inviting wearers to explore the rich aesthetics of Africa and experience the essence of Morocco like never before.

Marrakech, Morocco

Andy Wahloo means "I have nothing". The brand describes themselves as ‘straight out the Medina of Marrakech’. Rachid Taha gave this name to acclaimed Moroccan artist Hassan Hajjaj - who co-founded the brand - in 2000, for the restaurant collaboration with Mourad (Momo) Mazouz.

Casablanca, Morocco

ULILI is first of all the result of a meeting in Grasse between Marianne Nawrocki, perfumer, and Omar Benjelloun a lover of the natural and historical heritage of Morocco. Inspired by Omar’s texts , Nawrocki unleashed all her creativity to transcribe into the magical language of scents ULILI’s olfactory reveries.

Lagos, Nigeria

Founded by Rukky Ladoja in 2021, Dye Lab is a Lagos-based label specializing in small-batch, hand-dyed textiles. Utilizing traditional Yoruba techniques, each piece showcases unique colors and prints, crafted with local artisans to minimize waste. This socially responsible brand merges practicality with artisanal sensibility, celebrating Nigeria's rich dyeing heritage.

Lagos, Nigeria

Fìlà Yorùbá is a brand dedicated to preserving the cultural heritage of the Yoruba people through handcrafted hats. Each hat is meticulously made using using vintage Aṣọ Òkè/Òfì. fabric, celebrating the vibrant colors and patterns that reflect Yoruba identity. Fìlà Yorùbá merges style with cultural significance, making each piece a statement of pride and tradition.

Cape Town, South Africa

Shine Shine reinterprets Africa's rich textile storytelling tradition through contemporary, urban fabrics. Co-created by Tracy Rushmere and graphic designer Heidi Chisholm, these playful designs convey humor and personality, inviting viewers to explore the vibrant characters woven into each piece. “Shine Shine embodies a lifelong fascination with African design,” says Rushmere, celebrating the essence of Pan-African customs.

Plettenberg Bay, South Africa

The Toy Project empowers previously unemployed women in Wittedrift, Plettenberg Bay, through skill development and sustainable income generation. Founded in 2011 by Renee Leger, the initiative fosters a supportive workshop environment, allowing participants to craft high-quality handmade toys, including adorable animals and dolls. With a focus on self-sufficiency and social enterprise, the project aims to transform lives while providing products to high-end shops and outlets.